UNHCR – agency partner – Precedent
Building better futures
The UNHCR exists to lead and co-ordinate international action, to protect refugees and resolve refugee problems worldwide. From the start we knew that what we delivered would need to help raise awareness, advocacy and donations in support of UNHCR’s cause. A key challenge for this project was the international nature of the charity’s stakeholders many of whom we needed to engage. We led working meetings in UNHCR headquarters in Copenhagen and Geneva, with the core project teams from both sides, to gain an understanding of what the website needed to do and why. This knowledge was then validated through further engagement, including remote interviews and online surveys with various internal and external stakeholders in the USA, Asia, Latin America, Africa and across Europe.
The outcomes of the research phase allowed our consultants to draft a set of personas, a new IA, sketches and finally wireframes outlining the new site structure. The team also crafted an internationalisation strategy, with the aim of consolidating UNHCR’s various microsites under the same technology, and providing recommendations around the different languages, translation styles and editorial systems across their digital estate. We provided a content strategy to unify common audience needs and identify gaps and areas of improvement which could be addressed in future phases.
Our design team worked iteratively with our consultants and front-end developers to test prototype versions of the site externally, via teleconference with key audience groups, garnering feedback and amending accordingly, and the finalised design concept has been rolled out across all key pages.
We delivered a case study driven site, using real stories and infographics to allow visitors to connect with the human aspect of the UNHCR’s work. The global website now sports a cleaner design, and provides their disparate international audiences with clear navigation, enabling them to find the relevant content at the right time. Through delivering the right visual content, the site encourages users to take action.
The UN Refugee Agency has one of the best photography libraries we have ever encountered. We put this to good use ensuring each image told the correct story and portrayed each induvial in the correct light.
Our team facilitated workshops and undertook user research all over the world. This one was in Copenhagen. The research highlighted the need for our designs to focus on individual stories and the plight faced by families rather than the scale of the issue. Each article however, related to global metrics ensuring readers understand the scale of the of the situation.