A multifaceted organisation
Kingston Hospital NHS Foundation Trust is a district general hospital which supports around 350,000 people. It has strong links with St George’s University Hospitals and the Royal Marsden Hospital. Kingston Hospital Charity raises vital extra funds for Kingston Hospital that help it deliver an outstanding level of care across all its services. The charity’s old logo and identity didn’t support its objectives; reflect its vision, mission and values; or express its personality. They were holding back organisational development and frustrating its fundraising objectives. The charity’s starburst K captures its proactive, achieving and energetic personality, and its graphic identity reflects a resourceful, versatile and multifaceted organisation.